“Of course, we would talk with them first,” he said. We’re definitely more intent to grow the business rather than look at the profit line too much.While Hagman called Caesars “someone we can grow with,” he later clarified that LeoVegas was not bound to working with the gaming giant in other states. There will be more to come over the years.” You should see this as a plan to entering all states that are casino accessible. “We think that the timing is right, the partner is right, and LeoVegas is ready to do it…This is just the first of the states that we’re entering in the US. “This is a huge milestone for us as a company,” Hagman said. Harrahs Casino, 888casino, Wynn and its own Caesars Casino brands generated just over $8 million last month for a 7.8% market share.ĭuring a May 17 conference call to announce the deal, Hagman predicted that LeoVegas would have its first customers in the US “at about this time next year.” He said the company would also be opening an office in New Jersey, but did not say where.
Operators on the Caesars license are comparatively much smaller. Combined, the pair control almost two thirds of the New Jersey igaming market. Golden Nugget, with brands including Betfair and Sugarhouse, is similar in stature. All licensed operators combined generated north of $100 million in revenue every month.īorgata is one of the market leaders: Its variety of online casino brands, including BetMGM and Borgata, among others, generated $30 million in revenue last month.
The online casino market in New Jersey is one of the most lucrative-and competitive-igaming markets in the United States.
The platform is subject to certification by the state’s Division of Gaming Enforcement, which CEO Gustav Hagman said would occur during the summer and fall of 2021. LeoVegas plans to deploy its proprietary technical platform ( PAM), called Rhino, in New Jersey before expanding into other states. The agreement calls for LeoVegas to gain market access in New Jersey through a license held by one of Caesars’ land-based properties. We think that the timing is right, the partner is right, and LeoVegas is ready to do itSwedish mobile gaming company Leo Vegas AB (LeoVegas) will enter the US market for the first time following an agreement with Caesars Entertainment to launch the LeoVegas online casino brand in New Jersey during the first half of 2022.
0 kommentar(er)
