And now the private equity firm has really gone and done it – they are putting the barcode scanner behind a paywall. MFP now had popup ads after every time you logged something or changed a page on the mobile app. In late 2020, a private equity firm purchased MyFitnessPal and with that came the typical spoils affiliated with equity firms. But a las, the app we once knew is now crumbing. It was also great that users who already knew about macros and exercise could chime in and help the newbies. Of course just using the basic function of calculating my daily macros and using it as a food and workout dairy, but there is so much more!ĭid you know there is a whole community aspect to the app? When I first started out, being able to connect with friends on the app as well as strangers with the same goals as me was crucial.
Since the start of my health, wellness and fitness journey, MyFitnessPal has been an absolute staple.
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